SERVICES
Strategy to set the direction. Execution to build momentum.
Strategy to set the direction. Execution to build momentum.
Strategy to set the direction. Execution to build momentum.
Senior marketing leadership, applied where it matters most.
Senior marketing leadership, applied where it matters most.
Senior marketing leadership, applied where it matters most.
Sapphire Consults works across the marketing function, bringing together strategy, positioning, content, programs and operations around the priorities that matter most to the business.
Sapphire Consults works across the marketing function, bringing together strategy, positioning, content, programs and operations around the priorities that matter most to the business.
MARKETING STRATEGY
Build the right marketing foundation.
Build the right marketing foundation.
Build the right marketing foundation.
Clarify where the business is going, how it should be positioned and where marketing can have the greatest impact.
Clarify where the business is going, how it should be positioned and where marketing can have the greatest impact.
Marketing strategy and planning · Positioning and differentiation · Messaging architecture · Competitive analysis · Audience and market strategy · Marketing goals, budgets, KPIs, and priorities
Marketing strategy and planning · Positioning and differentiation · Messaging architecture · Competitive analysis · Audience and market strategy · Marketing goals, budgets, KPIs, and priorities
PRODUCT MARKETING
Bring complex products to market clearly.
Bring complex products to market clearly.
Bring complex products to market clearly.
Turn sophisticated products and capabilities into compelling stories that customers understand and sales teams can use.
Turn sophisticated products and capabilities into compelling stories that customers understand and sales teams can use.
Go-to-market strategy · Product positioning and messaging · Product launches · Sales presentations and collateral · Landing pages · Competitive positioning
Go-to-market strategy · Product positioning and messaging · Product launches · Sales presentations and collateral · Landing pages · Competitive positioning
CONTENT & THOUGHT LEADERSHIP
Turn expertise into market authority.
Turn expertise into market authority.
Turn expertise into market authority.
Develop substantive content that demonstrates expertise, builds credibility and gives prospects a reason to engage.
Develop substantive content that demonstrates expertise, builds credibility and gives prospects a reason to engage.
Research and white papers · Executive thought leadership · Articles and blog content · PR and media programs · Email campaigns · Social content
Research and white papers · Executive thought leadership · Articles and blog content · PR and media programs · Email campaigns · Social content
DEMAND GENERATION
Create programs that generate opportunities.
Create programs that generate opportunities.
Create programs that generate opportunities.
Build integrated programs that expand the prospect universe, generate qualified leads and move the right opportunities toward sales.
Build integrated programs that expand the prospect universe, generate qualified leads and move the right opportunities toward sales.
Audience and contact growth · Lead generation · MQL development · Lead nurturing and conversion · Email marketing · Digital campaigns · GEO and SEO · Paid media · Events and outreach
Audience and contact growth · Lead generation · MQL development · Lead nurturing and conversion · Email marketing · Digital campaigns · GEO and SEO · Paid media · Events and outreach
MARKETING OPERATIONS
Build the infrastructure behind growth.
Build the infrastructure behind growth.
Build the infrastructure behind growth.
Create the systems, processes and visibility needed to run marketing efficiently and support the sales organization.
Create the systems, processes and visibility needed to run marketing efficiently and support the sales organization.
HubSpot and CRM strategy · Marketing automation · Lead management · MQL and SQL frameworks · Funnel and pipeline reporting · Campaign measurement · Analytics and attribution · Marketing processes and workflows
HubSpot and CRM strategy · Marketing automation · Lead management · MQL and SQL frameworks · Funnel and pipeline reporting · Campaign measurement · Analytics and attribution · Marketing processes and workflows
ENGAGEMENT MODEL
Fractional Marketing Leadership
Ongoing senior marketing leadership for companies that need experienced direction and execution without adding a full-time marketing executive.
Strategic Initiatives
Leadership and execution around a major business priority such as a product launch, repositioning, website, demand-generation program or market expansion.
Special Projects
Focused support when an important marketing initiative needs experienced hands and additional momentum.