ABOUT

Marketing leadership that connects strategy to execution.

Marketing leadership that connects strategy to execution.

Sapphire Consults was founded in 2022 by Julie Craig. Julie has spent her career helping companies turn complex products and ambitious business goals into marketing programs that people understand, sales teams can use and organizations can execute.

Today, she works directly with founders, CEOs and commercial leaders who need experienced marketing leadership combined with the ability to get the work done.

Senior perspective. Hands-on execution.

Senior perspective. Hands-on execution.

Many marketing leaders are strongest at setting strategy. Others excel at execution. Julie's experience spans both.

She can help define the market position, shape the strategy and establish priorities, then stay close enough to the work to build the campaigns, content, sales tools, systems and programs needed to bring that strategy to life.

This gives clients continuity from the initial business decision through execution, with fewer handoffs and a clear understanding of why the work is being done.

EXPERIENCE

Built around complex businesses and sophisticated buyers.

Built around complex businesses and sophisticated buyers.

Julie's background spans B2B technology, financial services, fintech, SaaS, artificial intelligence, market data and analytics. She's worked across the marketing function, including strategy, positioning, product marketing, launches, content, thought leadership, PR, websites, demand generation, sales enablement, CRM, marketing operations, events and executive communications. That breadth allows her to see how the pieces connect and focus marketing resources where they can have the greatest business impact.

Julie's background spans B2B technology, financial services, fintech, SaaS, artificial intelligence, market data and analytics. She's worked across the marketing function, including strategy, positioning, product marketing, launches, content, thought leadership, PR, websites, demand generation, sales enablement, CRM, marketing operations, events and executive communications. That breadth allows her to see how the pieces connect and focus marketing resources where they can have the greatest business impact.

Strategy & Positioning

Product & Launches

Content & Authority

Demand & Sales Enablement

CRM & Operations

Executive Communications

FAQ

Questions companies often ask.

Questions companies often ask.

What is fractional marketing leadership?
Fractional marketing leadership gives companies experienced senior marketing direction and execution without adding a full-time marketing executive.

When does Sapphire Consults typically work with companies?
Engagements often begin around a growth initiative, product launch, repositioning, website, demand-generation program or broader need for experienced marketing leadership.

What types of companies does Sapphire Consults work with?
Sapphire Consults works with B2B companies selling complex products and services to sophisticated buyers, with particular experience in technology, AI, financial services, fintech, SaaS, market intelligence, data and analytics.

What is fractional marketing leadership?
Fractional marketing leadership gives companies experienced senior marketing direction and execution without adding a full-time marketing executive.

When does Sapphire Consults typically work with companies?
Engagements often begin around a growth initiative, product launch, repositioning, website, demand-generation program or broader need for experienced marketing leadership.

What types of companies does Sapphire Consults work with?
Sapphire Consults works with B2B companies selling complex products and services to sophisticated buyers, with particular experience in technology, AI, financial services, fintech, SaaS, market intelligence, data and analytics.

An experienced partner inside the business.

Julie works closely with leadership and commercial teams, learning the business before deciding what marketing needs to do. The relationship is collaborative and practical. Priorities stay connected to business goals, communication stays direct, and good ideas move quickly from discussion to execution. She can lead the broader marketing function, work alongside an existing team or take ownership of a specific strategic initiative.